Essential Supplies Limited are committed to protecting and respecting your privacy.

This policy [together with our terms of use [] and any other documents referred to on it] sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.

We collect certain information or data about you when you use

We collect:

: Questions, queries or feedback you leave, including your email address if you visit

: Your email address and subscription preferences when you sign up to our email alerts, and how you use our emails – for example whether you open them and which links you click on

: Your IP address, and details of which version of web browser you used

: Information on how you use the site, using cookies and page tagging techniques

This data can be viewed by authorised people within Essential Supplies Limited to:

: Improve the site by monitoring how you use it

: Gather feedback to improve our services, for example our email alerts

: Respond to any feedback you send us, if you’ve asked us to

: Send email alerts to users who request them

: Allow you to access government services and make transactions

: Provide you with information about local services if you want it



E-Mail Newsletter

Our organisation utilises Force24’s email marketing automation platform. Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below: 

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.


The information stored by Force24 cookies remains anonymous until: 

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.


The Force24 cookies will remain on a device for 10 years unless they are deleted. 

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.


Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

Security and performance

Essential Supplies use a third party service to help maintain the security and performance of the Essential Supplies website. To deliver this service it processes the IP addresses of visitors to the ICO website.


We use a third party service,, to publish our blog. This website is hosted by Teclan ( our website host. We use a standard WordPress service to collect anonymous information about users' activity on the site, for example the number of users viewing pages on the site, to monitor and report on the effectiveness of the site and help us improve it. WordPress requires visitors that want to post a comment to enter a name and email address. For more information about how WordPress processes data, please WordPress at

Where your data is stored

We store your data on secure servers in the European Economic Area (EEA) (except for data that we gather when you sign up to our email alerts).

By submitting your personal data, you agree to this.

How long do we retain your data

We keep your data until a request has been received to have your data removed, or the "right to be forgotten" mandate of GDPR comes into force. Whichever is soonest.

Where you sign up to our email alerts

We use Force24's platform, for our email alerts.

As a subscriber to our email newsletter, we may contact you from time to time to inform you of company updates or interesting marketing information, we will also provide clear opt in / out instructions at the base of all marketing email communications should you wish not to receive communication from us in future.

As a data processor on behalf of Essential Supplies Limited, (Force 24) will use your information to send you email alerts if you request them.

Keeping your data secure

Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.

We have robust procedures and security features compliant with the GDPR in place to keep your data secure once we receive it.

Disclosing your information

We may pass on your personal information if we have a legal obligation to do so, or if we must enforce or apply our terms of use and other agreements. This includes exchanging information with other government departments for legal reasons.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.


You can find out what information we hold about you and ask us not to use any of the information we collect. If you’ve signed up for email alerts, you can unsubscribe or change your settings at any time. To discuss our privacy policy or your individual rights you can contact a member of the management team by email, [email protected]

Links to other websites contains links to other websites. This privacy policy only applies to, and doesn’t cover other services that we link to. These services have their own terms and conditions and privacy policies.

Following a link to another website:

If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to from another website:

If you come to from another website, we may receive information from the other website. We do not use this data. You should read the privacy policy of the website you came from to find out more about this.



If you have any complaints in relation to how our business has processed your data or in relation to the exercise of your rights as detailed above you can in the first instance raise your concerns by contacting us.  You may also contact the Information Commissioner’s Office in relation to any such complaints

Cookies Policy

We use cookies on our website to provide you with the best possible user experience. We do this by placing a small text file or cookie on your device/computer hard drive to track how you use our website to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable.

Some cookies are required to use the full functionality of our website, by continuing to use our website you accept us collecting data to provide you with our products and services.

Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options. in addition, upon first visiting our website you will be asked to accept our cookies or customise as required.

We use Google Analytics to monitor website visitors. Google Analytics sets first party cookies via a piece of JavaScript code which must be added to every page that site owners want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google).

For further information regarding Google Analytics cookies visit: